Coca-Cola’s New Innovation Challenges Pepsi in the Competitive US Market
The beverage industry is famed for its intense brand wars, notably the long-standing rivalry between two iconic brands: Coca-Cola and Pepsi. Now, Coca-Cola has made a bold move likely to reshape the competitive landscape, leveraging new innovations to challenge Pepsi head-on. Understanding the Competitive Landscape In the US, the soda market is a battlefield where…